Digitalization is among the key factors that play a role in a company’s growth. It can be more than the elimination of daily news and employing computers to log info – it is about setting up a new method of doing business that focuses on client satisfaction, internal conversation, and the stream of information. It is regarding being more effective, gaining presence over provider spend and making decisions with appropriate numbers, along with connecting your entire team into a common mission that drives international growth.
This can be a dynamic process that adjustments the ways firms create and capture worth in the marketplace. This may also accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms should be constantly aware of digitalization’s effect on their BMs and the encompassing business environment.
To explore the effects of digitalization on a firm’s BM, qualitative empirical data were collected from doze interviewees working in two distinctive industries, car and press. Due to the fact that both equally industries are characterized by different business models, this research design allowed for an in-depth a comparison of how digitalization impacts the inspiration of the firm’s BM.
The selection interviews revealed that in the media industry, the impact of digitalization was felt most clearly in terms of value creation and worth capture factors. This was for the most part due to the fact check out here that the mass media industry locations strong focus on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.
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